11 Essential Resources for Starting a Local Business

Have you ever dreamed about leaving your 9-to-5 job and starting a local business instead? Starting a business takes a lot of effort, even if you plan to work as a freelancer, but working locally as an entrepreneur is a great way to serve your community. From scheduling a personal branding photoshoot with Gilded Sun to hosting an exciting grand opening, these resources will walk you through every aspect of the process.

Financial Tips

Managing your finances while trying to launch your business is tricky, but these resources can help.

• Begin by putting together a business plan — this will help you figure out how much startup funding you’ll need to run your company.
• If you can’t personally cover all of your expenses, check out the alternative funding options outlined in this guide.
• Need to bring in money while building up your business? Choose a side hustle to boost your income. 

Marketing Strategy

How can you spread the word about your new business? Digital marketing is key.

• Begin by setting up a comprehensive website for your business with information about your products and services.
• Set up new accounts for your company on popular social media platforms and begin posting.
• Work with a photographer like Gilded Sun to shoot professional branding photos for your virtual presence.
• Seek out podcast marketing services and tell the story of your business to listeners!

Prepare for Opening

You’ll have a long to-do list to tackle before you can officially open your business. Here’s what you should take care of before opening day. 

• Unless you’re running a fully remote business, you will probably need to rent a retail space.
• Find affordable vendors who can provide you with high-quality materials for your products.
• Need a few more pairs of hands on deck? Follow this checklist to hire your first employees.
• You’re almost ready for your grand opening! Start promoting the big day to bring in your first customers. 

Running a local business is a great way to bring vital services to your own community. You’ll create jobs, boost the economy, and get to know other local entrepreneurs. Naturally, you’ll face challenges along the way, but with these resources, you’ll be ready to open a thriving business!

Article by: Courtney Rosenfeld